Make it about them.

For twenty years I’ve worked for myself. In my various business ventures I’ve created a small number of successes and a larger number of failures. The failures were mostly because I chased money rather than a meaningful way to provide value to the world.

My own version of success has come consistently when I stop thinking about money and instead ask how I can solve peoples’ problems (without creating my own).

Whether we’re aware of it or not, most of us are looking for more choice in our lives, or to put it another way, an absence of difficulties.

In business of all kinds, if we can provide effective solutions for people’s problems, we will most likely be sought after and rewarded.

It can be useful to ask each day how much value you have added to the world, and view your personal gains as a consequence of serving others in an effective way.